Qualities at Work

Aug 13, 2024

We transform teams into profit engines with a soft systems approach. We ignite potential, drive revenue and innovation in a dynamic business landscape.

Building and Guiding High-Performance Teams

In today’s fast-paced, competitive business landscape, high-performance teams are the engine of commercial success. Team Extreme™, pioneered by us, delivers a transformative soft systems methodology to build and guide teams that drive measurable results—higher productivity, faster innovation, and increased revenue.

Rooted in decades of research and real-world application, from Roman legions to modern Agile squads, this approach combines Visionlab, Growlab, and Learnlab to turn group dynamics into a commercial powerhouse.

This article explores how Team Extreme™ offers leaders practical tools to creat synergy and boost performance. Currently hybrid workforces and AI tools are reshaping organizations. Team Extreme™ provides the edge businesses need to thrive. Ready to unlock your team’s potential and see the bottom-line impact? Let’s dive in.

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The Commercial impact:

Turning Group Dynamics into Commercial Success

Businesses today face relentless pressure to innovate, deliver, and profit. Team Extreme™ addresses this by transforming teams into high-impact units. Drawing on Cuijpers’ 2016 work, Team eXtreme, Building and Guiding High Performance Teams, this methodology distills historical insights into practical, profit-driven strategies. The focus isn’t just on teamwork—it’s on results: slashing time-to-market, boosting customer satisfaction, and amplifying revenue streams.

Historically, teams have been pivotal to success. Roman legions conquered empires through disciplined coordination (Pre-1900), while Taylor’s efficiency-driven factory lines (1911) maximized output. The Hawthorne Studies (1924–1932) proved social dynamics amplify productivity, a principle Team Extreme™ leverages to turn collaboration into cash flow. Lewin’s 1939 leadership experiments showed democratic styles enhance output—Team Extreme™ adapts this for modern profitability.

Developing great Teams

  • Define a Clear Vision (Visionlab)
    Align individual and team identity with organizational goals. A shared purpose sets the foundation for focus and profit-driven outcomes.
  • Ignite Personal Potential (IGoQuality™)
    Encourage each member to harness their unique strengths—skills, knowledge, and attitude—to spark personal excellence, fueling the team’s collective fire.

A Catalyst for Success

Team Extreme™

Our service employs a soft systems methodology, integrating three phases—Visionlab, Growlab, and Learnlab—to empower teams with soft skills (communication, trust, leadership) and actionable tools:

 1. Visionlab: Defines identity, direction, and outcomes using tools (e.g. IGNITE™ IGoQuality™, & The Wall.) Teams align individual purpose with organizational goals, setting a profit-driven foundation.

2. Growlab: Ignites Qualities@work™ (e.g., capacity building, Qualities development ) builds upon phase 1. and prepares the team for execution in Phase 3.  Powerful tools like (e.g.,  Generative Dialogues and mindmapping) foster trust and excellarates the collaboration, growing team’s impact.

3. Learnlab: This final stage Articulates measurable steps and monitors practical results, focusing on Mindsets”, ROI. “Leadership Reflection” tracks progress, ensuring value through tangible outcomes (e.g., sales growth).

  • Foster Group Qualities (Growlab)
    Leverage Qualities@work™—resilience, creativity, trust—via “Generative Dialogues” to prepare teams for execution, building a cohesive, adaptable unit.
  • Emphasize Adaptability (IGNITE™)
    Train teams to thrive in change, as Cuijpers and Zinsmeister ask, “How do you perform when the game keeps changing?”—using personal competencies and organizatiomal capacities to transform inputs into wisdom.
  • Set Measurable Steps (Learnlab)
    Break goals into actionable, trackable tasks to monitor progress and ensure ROI, keeping the focus on tangible results.
” How to perform in sync with the rules of the game
if the game is always changing?”

Act as a community in the making:

From Job Descriptions to Competency Profiles

Team Extreme™ embraces the shift from job descriptions—task-specific roles rooted in Taylorism (Taylor, 1911)—to competency profiles prioritizing adaptability and collaboration. Prideaux & Ford (1988a) pioneered this, advocating competency-based development. Hardjono’s (2016) Four Phase Model identifies flexibility, learning, and synergy as drivers, aligning with Cuijpers’ (2016) skill focus. Van Aken & Weggeman (2002) emphasize informal learning networks, while Weggeman (2014) advocates non-directive leadership, both resonating with Isaacs’ (2008) dialogue for collective thinking—key to Cuijpers & Zinsmeister’s (2012) question, “How do you perform in sync with the rules of the game if the game is always changing?” Their IGNITE™ formula ignites this evolution, where into actionable wisdom, with IGoQuality™ sparking individual potential and Qualities@work™ fueling collective profit through dialogue and value.

  • Build Trust Through Dialogue
    Use structured conversations (“Generative Dialogues”) to create safety and synergy so teams innovate and execute without fear.
  • Optimize Roles for Impact
    Define roles based on strengths not rigid descriptions, ensuring each member contributes to profit via interdependence and clarity.
  • Leverage Soft Skills
    Prioritize communication, trust, and leadership—core to Team Extreme™’s SSM—to turn potential into performance, driving client wins and efficiency.
Why Now?

The Competitive Edge

Entering the 21st Century, studies now reveal the disappointing gaps in the transition strategies of the nineties and the consequences of delaying implementation of adequate methods to match the future that is on our doorstep. Without delay, professionals need to develop themselves to perform in fluid networks, different structures, liquid layers and a variety of different Zones to achieve certain results. The industrial management doxas, which still lurk in the hallways of organizations, will continue to be the biggest barrier.

Rather than controlling ‘human capital’ and programming behavior through standardized competency programs to align people and systems, it is important to rapidly develop the conditions for people to learn while working on hybrid projects within multidisciplinary groups.

  • Monitor and Adapt in Real Time
    Use Learnlab’s focus on practical results to adjust strategies dynamically, integrating the use of technology tools for agility in hybrid environments.
  • Drive Value Creation
    Embed the IGNITE™ blueprint’s Value component—ensure every action yields measurable profit, from faster market entry to boosted revenue streams.

Lasting Impact

Visual TE-Lasting-Impact

2025 Ⓒ Cuijpers & Zinsmeister

Stay ahead of the competition

Your team’s potential is untapped revenue waiting to explode. Our Team Extreme™ services are your catalyst—proven, practical, and profit-focused. Don’t let competitors outpace you. Book a keynote to ignite your team or a masterclass to arm them with commercial tools. Act today, see results tomorrow. Launch your team’s commercial revolution and turn dynamics into dollars.

About us

With decades of experience across North America, Europe, and Africa, we’ve empowered teams in a variety of private and governmental organizations such as; tech and healthcare to achieve extraordinary results. We aplly the proven research on group dynamics to change it into real-world impact. Our expertise ensures custom solutions.

At Team Extreme™, IGoQuality™—individual drive for excellence—and Qualities@work™—collective brilliance—fuel focus. Our track record includes slashing development cycles, boosting sales, and enhancing trust, making us the go-to partner for measurable ROI. Based in an innovation hub, we blend wisdom with cutting-edge tools to meet present business challenges. Mail us today to check availability and join us to unlock your team’s potential towards lasting success.

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Further Readings

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