Our Style

Design & Vision 

Our modular logo expresses the complexity of sentient beings navigating life while constantly switching between internal and external focus as well as balancing the forces of control and change. Each person with their own unique individuality working and living together, bounded by the limits of the material world and the laws of the universe, such as the four seasons.

Multiple Layers

On the individual level, our logo embodies your personal realm. It illustrates your individual life journey and the subjective reality of your intentions, ideas, thoughts and feelings. It represents all your innate talents, qualities and skills. It symbolizes your value orientation and how you cope with the dynamics of life including the way you increase your capabilities in your pursuit of happiness.

On the social  level, our symbol embodies the interactional realm and the collaboration between people. It visualizes the interaction including the bio-psycho-dynamical patterns of the communication.

It demonstrates the individual effort and collective struggle of teams, groups and communities to perform and to create intersubjective tangible and lasting results.

On the organizational level, our symbol represents the realm of business systems. It represents the vision, mission and values of an organization. It embodies the life-cycle and identity of a system in its effort to navigate complexity and in its attempt to develop capacity. It displays the collective actions to produce value configurations that match the objective demands of the environment.

On the Global level, our symbol represents the global realm of complex interwoven, self-organizing living systems and their struggle to survive within a global financial-commercial vortex. It illustrates the rise and fall of nations and the changing state of affairs caused by international, political-intercultural dynamics and conflicts.

On the Sacred level, our symbol represents the mystical realm of human kind and our common effort to find and understand our origin and to celebrate the true meaning of our existence and our destiny.